Social Media Marketing

In today’s digital landscape where a lot of people own a smartphone, marketing strategies have transformed for businesses from traditional marketing to social media marketing. Everything is now achievable by the touch of a finger on your mobile screen. Globally, the number of social media users recorded in January 2020 summed up to 3.80 billion users with this figure increasing at a rate of 9 percent annually. Globally, more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4 percent) over the past year. This means that as an entrepreneur or business owner social media marketing can be the most effective tool for you to capitalize upon your target audience and even expand your user base.

Social media marketing can be conducted in many different forms. One approach is to use the page of the business to keep the users updated about the news relevant to them and then boost the page to make it available to large masses of audience. Another way is to use a single social media platform to drive the audience to the company profile on another platform. For instance, Company X would post something appealing on its Facebook page and ask the users to see the complete video on its Instagram profile. This is typically used by companies that are well-established on a single social media platform and are looking to shift their audience to another platform. Yet another tool for social media marketing is advertisements. As compared to using the traditional mediums for advertisements which may cost the company a fortune, the ads used on social media let the businesses optimize their cost per user by targeting a specific segment of the audience (set by the business itself).


Why is social media marketing important for your businesses?

Unlike jumping on a bandwagon effect, your investment into an effective social media strategy can be a ladder to success. How? Here are a few reasons presented before you:

  • Social media marketing leads to brand awareness


Social media boosts your visibility among customers helping you reach a wide audience by using a large amount of effort and time. Moreover, there are no initial fixed costs to be incurred whilst setting up your social media profile. In short, you can get your message across without spending so much as a single dime. How amazing is that?


  • Social media marketing is a symbol of authenticity


With thousands of businesses online, customers look for an authentic online presence when they visit your company’s social media page. The tone of the posts as well as the message sent across hold equal importance in this category. Your message and tone should both ensure that it appeals to the people you want as your audience.


  • Social media marketing leads to higher user engagement, user retention, and greater conversion rates.

You need to keep in mind that every business has a different way to keep its users engaged. For some businesses posting short videos works incredibly well whilst for others short stories may work. It depends on your business as well as the content your audience likes the most. You can also schedule your posts if you are on a tight social media marketing schedule and want to avoid delays in your posts.


  • Social media marketing gives birth to brand loyalty.


This means a higher customer lifetime value which is healthy for every business. It is very important to engage with your customers through social media and develop a bond with them. Social media is not about just your product introduction, it is also a vital platform for promotional campaigns. If executed properly, this can lead to loyal customers who would be willing your brand a premium in its later stages.


  • Search Engine Optimization & More Target Audience


Social media is a vital factor in calculating rankings. SEO requirements are updating continuously. Therefore, it is not enough to only optimize your website and update your blog. Sharing content on social media is sending out a brand signal to a search engine. Social media also helps increase your website traffic. You give your users a reason to click-through to your website by posting attractive and informational content on social media. By capitalizing on these strategies, a business can make use of the social media marketing strategies to enhance the scope of its digital marketing strategy and attract more users to its platform which would help it expand its user base and therefore more possibility of user conversions.


How does Vectrophy stand out?


Whilst there are many platforms on the web offering professional services in the domain of graphic designing, website development & content writing, Vectrophy also offers specialized branding and digital marketing services to clients all around the globe. The company was incorporated to help businesses and organizations grow and expand by implementing unique, creative, and brand based graphics, content, websites, and digital marketing strategies. Our focus is centrally customer satisfaction as we aspire to provide the best product rather than making the most profits. We aim to primarily help your business execute the most effective social media marketing strategy to ensure maximum user retention, expansion into new target markets as well as optimized engagement levels. Over the past year, we have worked with many national and international clients who are intrigued and pleased with the help that we provided and keep coming back to us from time to time. We aim to help every business to the best of our abilities to create an ecosystem with thriving businesses. Don’t forget to check out our page: and let us know your thoughts in the comments sections below. Subscribe to our Newsletter for more enthralling pieces of content such as this. Stay tuned!



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